Fashion marketing in emerging economies volume i: brand, consumer and sustainability perspectives
Éditeur :
Springer International Publishing AG
ISBN :
9783031073281
Date de publication :
7 déc. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel.