Business advancement through technology volume i: markets and marketing in transition
Éditeur :
Springer International Publishing AG
ISBN :
9783031077715
Date de publication :
14 déc. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.