Performance excellence in marketing, sales and pricing: leveraging change, lean and innovation management
Auteur :
Helmold, Marc
Éditeur :
Springer International Publishing AG
ISBN :
9783031100994
Date de publication :
8 sept. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.