Contemporary retail marketing in emerging economies: the case of ghana’s supermarket chains
Auteur :
Yawson, David Eshun / Yamoah, Fred A.
Éditeur :
Springer International Publishing AG
ISBN :
9783031116605
Date de publication :
12 oct. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.