Managing sustainability: perspectives from retailing and services
Éditeur :
Springer International Publishing AG
ISBN :
9783031120299
Date de publication :
16 sept. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.