Data-driven retailing: a non-technical practitioners' guide
Auteur :
Kerkhove, Louis-Philippe
Éditeur :
Springer International Publishing AG
ISBN :
9783031129612
Date de publication :
6 oct. 2022
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.