Marketing to the aging population: strategies and tools for companies in various industries
Auteur :
Moschis, George P.
Éditeur :
Springer International Publishing AG
ISBN :
9783031130991
Date de publication :
8 oct. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.