Political marketing and public diplomacy by pro-israel and pro-palestinian advocacy groups
Auteur :
Lim, Andrew
Éditeur :
Springer International Publishing AG
ISBN :
9783031153310
Date de publication :
30 oct. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding.