Evolution of made in italy, the: case studies on the italian food and beverage industry
Auteur :
Veronesi, Vittoria / Schiavello, Martina
Éditeur :
Springer International Publishing AG
ISBN :
9783031156663
Date de publication :
2 janv. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context.