Visualizing marketing: from abstract to intuitive
Auteur :
Kucuk, S. Umit
Éditeur :
Springer International Publishing AG
ISBN :
9783031182174
Date de publication :
23 mars 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.