Ethics and biopower in neuromarketing: a framework for an ethical approach to marketing
Auteur :
Penrod, Joshua
Éditeur :
Springer International Publishing AG
ISBN :
9783031185489
Date de publication :
31 oct. 2022
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores the ethical and policy implications of the use of neuroscience in marketing. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance.