Research on islamic business concepts: proceedings of the 12th global islamic marketing conference, december 2021
Éditeur :
Springer International Publishing AG
ISBN :
9783031186622
Date de publication :
2 janv. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy.