H2h marketing: case studies on human-to-human marketing
Éditeur :
Springer International Publishing AG
ISBN :
9783031223952
Date de publication :
20 juil. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.