Customer behaviour in ecommerce: case studies from the online grocery market
Éditeur :
Springer International Publishing AG
ISBN :
9783031235733
Date de publication :
12 févr. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.