Digital pricing: a guide to strategic pricing for the digital economy
Auteur :
Frohmann, Frank
Éditeur :
Springer International Publishing AG
ISBN :
9783031245930
Date de publication :
5 mars 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.