Customer success management: helping business customers achieve their goals
Auteur :
Kleinaltenkamp, Michael / Prohl-Schwenke, Katharina / Elgeti, Laura
Éditeur :
Springer International Publishing AG
ISBN :
9783031261800
Date de publication :
13 mars 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management.