Public relations management in africa volume 1: exploring organisational impact
Éditeur :
Springer International Publishing AG
ISBN :
9783031267062
Date de publication :
15 juil. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa.