Uniting marketing efforts for the common good—a challenge for the fourth sector: selected papers from xxi international congress on public and nonprofit marketing (iapnm 2022), braga, portugal
Éditeur :
Springer International Publishing AG
ISBN :
9783031290220
Date de publication :
18 juin 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.