Commodity branding: a qualitative research approach to understanding modern energy brands
Auteur :
Larsen, Fridrik
Éditeur :
Springer International Publishing AG
ISBN :
9783031299681
Date de publication :
22 juin 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.