College textbook publishing industry in the u.s. 2000-2022, the: the search for competitive marketing strategies
Auteur :
Greco, Albert N.
Éditeur :
Springer International Publishing AG
ISBN :
9783031304149
Date de publication :
18 mai 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.