Digital marketing in the automotive electronics industry: redefining customer experience through digital customer engagement
Éditeur :
Springer International Publishing AG
ISBN :
9783031307195
Date de publication :
10 juin 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.