Strategic marketing of science, technology, and medical journals, the: a business history of a dynamic marketplace, 2000–2020
Auteur :
Greco, Albert N.
Éditeur :
Springer International Publishing AG
ISBN :
9783031319631
Date de publication :
1 juil. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.