Garment economy, the: understanding history, developing business models, and leveraging digital technologies
Éditeur :
Springer International Publishing AG
ISBN :
9783031333019
Date de publication :
30 juil. 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models.