Social media addiction in generation z consumers: implications for business and marketing
Auteur :
Treviño Benavides, Teresa Berenice / Alcorta Castro, Ana Teresa / Garza Marichalar, Sofia Alejandra / Peña Cisneros, Mariamiranda / Baker Suárez, Elena Catalina
Éditeur :
Springer International Publishing AG
ISBN :
9783031334511
Date de publication :
25 juin 2023
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media;