Digital transformation of sme marketing strategies: innovating for the 4.0 era
Auteur :
Rialti, Riccardo / Zollo, Lamberto
Éditeur :
Springer International Publishing AG
ISBN :
9783031336485
Date de publication :
1 sept. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era.