Digital transformation for fashion and luxury brands: theory and practice
Éditeur :
Springer International Publishing AG
ISBN :
9783031355912
Date de publication :
17 avr. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.