Successful digital transformation initiatives in smes: a relational goods perspective
Auteur :
Marrucci, Anna / Rialti, Riccardo
Éditeur :
Springer International Publishing AG
ISBN :
9783031364648
Date de publication :
23 juil. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved.