Contemporary trends in marketing: problems, processes and prospects
Éditeur :
Springer International Publishing AG
ISBN :
9783031365911
Date de publication :
24 août 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. Organized into seven themes, this volume will critique and connect the meaning of the “new normal†in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.