Understanding audiences, customers, and users via analytics: an introduction to the employment of web, social, and other types of digital people data
Auteur :
Jansen, Bernard J. / Aldous, Kholoud K. / Salminen, Joni / Almerekhi, Hind / Jung, Soon-gyo
Éditeur :
Springer International Publishing AG
ISBN :
9783031419355
Date de publication :
24 sept. 2024
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.