Active price management: be a price maker, not a price taker!
Auteur :
Reinecke, Sven / Noll, Laura Johanna
Éditeur :
Springer International Publishing AG
ISBN :
9783031420481
Date de publication :
2 nov. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.