Valuing customer engagement: strategies to measure and maximize profitability
Auteur :
Kumar, V.
Éditeur :
Springer International Publishing AG
ISBN :
9783031432989
Date de publication :
20 févr. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.