Artificial intelligence along the customer journey: a customer experience perspective
Auteur :
Barone, Ada Maria / Stagno, Emanuela
Éditeur :
Springer International Publishing AG
ISBN :
9783031487941
Date de publication :
21 déc. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market.