Instructor's manual to h2h marketing case studies, an: teach human-to-human marketing effectively
Auteur :
Kotler, Philip / Pfoertsch, Waldemar / Sponholz, Uwe / Sulaj, Kejsi
Éditeur :
Springer International Publishing AG
ISBN :
9783031490040
Date de publication :
8 févr. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.