International management in service firms: environments, strategies and operations
Auteur :
Klimkeit, Dirk / Wang, Pengji / Zhang, Huiping
Éditeur :
Springer International Publishing AG
ISBN :
9783031503443
Date de publication :
23 mai 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams.