Pricing compass, the: finding the solution to your pricing puzzle
Auteur :
Yang, Jan Y.
Éditeur :
Springer International Publishing AG
ISBN :
9783031520624
Date de publication :
28 févr. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.