Designing luxury brands: the art and science of creating game-changers
Auteur :
Derval, Diana
Éditeur :
Springer International Publishing AG
ISBN :
9783031540929
Date de publication :
28 juin 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.