Advertising literacy for young audiences in the digital age: a critical attitude to embedded formats
Éditeur :
Springer International Publishing AG
ISBN :
9783031557385
Date de publication :
17 avr. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.