Marketing solutions to the challenges of a vuca environment: proceedings of the 2023 gma-gamma joint symposium, seoul, korea, july 20-23, 2023
Éditeur :
Springer International Publishing AG
ISBN :
9783031584282
Date de publication :
2 juil. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea.