Consumer brand relationships in tourism: an international perspective
Éditeur :
Springer International Publishing AG
ISBN :
9783031595349
Date de publication :
12 nov. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.