Internal marketing: issues and perspectives for internal customer-centric management: internal marketing
Éditeur :
Springer International Publishing AG
ISBN :
9783031629662
Date de publication :
22 sept. 2024
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers;