Data-driven customer engagement: mastering martech strategies for success
Auteur :
Strauss, Ralf
Éditeur :
Springer International Publishing AG
ISBN :
9783031642944
Date de publication :
31 oct. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.