Contemporary marketing management for tourism and hospitality: how new tech and gen z drive sustainable business transformation
Éditeur :
Springer International Publishing AG
ISBN :
9783031650482
Date de publication :
31 oct. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors.