Fandom analytics: creating and harnessing consumer and cultural passion
Auteur :
Lewis, Michael
Éditeur :
Springer International Publishing AG
ISBN :
9783031659249
Date de publication :
31 août 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.