Humanism in marketing: responsible leadership and the human-to-human approach
Éditeur :
Springer International Publishing AG
ISBN :
9783031671548
Date de publication :
26 oct. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.