Digital marketing: tools, techniques and best practices for graduate students and managers
Auteur :
Solberg Söilen, Klaus
Éditeur :
Springer International Publishing AG
ISBN :
9783031695179
Date de publication :
3 déc. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.