Disruptions, diversity, and ethics in marketing: first international conference on advanced marketing practice (icoamp), almeria, spain, april 18-19, 2024
Éditeur :
Springer International Publishing AG
ISBN :
9783031704871
Date de publication :
9 nov. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities.