Find your market-oriented competitive advantage: a toolkit for strategy and branding
Auteur :
Vierula, Markku
Éditeur :
Springer International Publishing AG
ISBN :
9783031716621
Date de publication :
29 sept. 2024
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Competitive advantage is the core of a winning strategy. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.