Contemporary marketing solutions: strategies for growth in a competitive consumer landscape
Éditeur :
Springer International Publishing AG
ISBN :
9783031746567
Date de publication :
13 mars 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions.