Personalized news communication and media trust in the modern era
Auteur :
Johnson, Kirsten / St. John III, Burton
Éditeur :
Springer International Publishing AG
ISBN :
9783031753633
Date de publication :
27 févr. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news.