Consumer behavior in the sharing economy: adoption, engagement, and post-usage dynamics
Auteur :
Grieco, Cecilia
Éditeur :
Springer International Publishing AG
ISBN :
9783031762789
Date de publication :
30 nov. 2024
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book examines the essential aspects of consumer behavior within the sharing economy. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.